Celebrating one of our key milestones of 2025: Running the Ultimate Bartender Competition Regional Finals in Japan. In preparation for the event, we designed and executed end-to-end consumer journey coverage, adapted the program flow from the Ultimate Bartender Competition Singapore, and prepared all operational tools required for each competition station.

The venue was charged with excitement and competitive intensity as top bartending talents from across Asia—Singapore, Malaysia, Thailand, Indonesia, the Philippines, Taiwan, Japan, and Korea—competed for the honor of representing their countries on the regional stage.

Fresh off his win at UBC 2025 Singapore, Wong Wee Siong—Head Bartender at The Lobby Bar, The Singapore EDITION—continued his winning streak by securing the UBC 2025 Regional Finalist title in Japan. Congratulations!