Marking the beginning of Negroni Week and the soft launch of Campari Red Hands 2026, we transformed Milli's into an immersive brand experience that celebrated the bold spirit, vibrant identity and iconic cocktail culture of Campari.
Our team conceptualised and designed the venue transformation, bringing Campari's signature red identity to life through striking visual elements, creative installations and thoughtfully curated branded touchpoints. Every design detail was crafted to reflect the brand's distinctive personality while creating an engaging atmosphere that showcased Campari's celebrated cocktail portfolio.
Blending bold aesthetics with experiential storytelling, we reimagined the space into a captivating celebration of cocktail craftsmanship, creativity and the art of the aperitivo.
The result was a visually impactful brand experience that amplified Campari's presence, set the stage for Negroni Week and introduced the excitement of Campari Red Hands 2026 to the bartending community and cocktail enthusiasts.
